Customers can own their clothing as long as they want, (if your membership is in good standing) and can send their items back if they wish to receive a new parcel of clothing. They will send your dry-cleaned orders in a reusable garment bag. “We are changing that by building the world’s first and only ‘closet in the cloud’: a dream closet filled with an infinite selection of designer styles.” Hyman and Fleiss said.Īfter choosing four items, the company asks when you’d like your first shipment. As a mark of success, the story led 100,000 people to sign up for Rent the Runway. However, in 2009 when they officially launched their company, the New York Times ran a cover story about the two co-founders. After some advice, Furstenberg wished them luck and from there, Hyman and Fleiss started their humble beginnings as a fashion rental service.įrom starting at a pop up shop at their school campus, to contacting multiple fashion designers, only to get rejected, Rent the Runway hurdled through countless obstacles.
Hoping that their pitch would be of interest in the fashion industry, they emailed Diane von Furstenberg, a famous Belgian fashion designer, to see if their idea could be a legitimate business.
With that idea fresh in her head, she returned to Harvard Business School and got her friend Jenny Fleiss on board. “Wouldn’t it be so much smarter if we could rent designer items rather than purchase them?” Jenn Hyman said. Rent the Runway was the answer to a very common question for women, why spend hundreds of dollars on clothes you’ll only get to wear once or twice? This ‘aha’ moment spurned over a Thanksgiving party in 2008, where Jenn Hyman, the future founder of Rent the Runway, wondered why her sister spent $2,000 designer dress she bought to go on a wedding when it was sending her further into debt.
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